The first time I saw it, I squinted. What was that odd marking on the side of the taxicab? Some new artsy corporate logo?
Then I saw more of them. A new fad? A cabbie fashion statement?
Before I knew it, they were everywhere. Taxis all over Israel were sporting this clunky, lopsided, block logo. What could it mean?
The answer: New directives on taxi marking from Israel's Ministry of Transportation. Ah, who but a government bureaucrat could come up with such a hideous idea?
I wonder what graphic artist is collecting the royalties?
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